Dana-Farber Cancer Institute
The Jimmy Fund

8th Annual "Jimmy" Memorial Golf Tournament
Juniper Hill Golf Course, Northborough, MA
June 2, 2009

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Tournament Story

From his first radio broadcast that launched the Jimmy Fund in the late 1940s to his countless appearances at Jimmy Fund events, Einar Gustafson - the Jimmy Fund's original "Jimmy" - was an inspiration to hundreds of thousands of people throughout New England.

Jimmy's story began in 1948, when Gustafson was a 12-year-old patient of Dr. Sidney Farber, founder of the Children's Cancer Research Foundation (eventually renamed Dana-Farber Cancer Institute) and a pioneer of modern chemotherapy.

Dubbed "Jimmy" to protect his privacy, Gustafson was selected to speak on Ralph Edwards' national radio program, "Truth or Consequences," which was broadcast from the boy's hospital room. The appeal, aired across the nation on May 22, 1948, generated more than $200,000 in one year to support Dr. Farber's research - and the Jimmy Fund was born.

Following his brush with celebrity and the remission of his cancer, Gustafson returned to his family's farm in northern Maine and later lived for many years in Massachusetts, the home of the Jimmy Fund.

Despite clues over the years to Jimmy's fate and identity, everyone at Dana-Farber assumed that the youngster had died, because cure rates for pediatric cancers were so low during the era in which he was treated. While never intentionally concealing his role as "Jimmy," Gustafson remained anonymous until 1998, the 50th anniversary of the original radio broadcast.

After his "welcome back" to Dana-Farber, Gustafson went from public anonymity to near celebrity. His story was featured in People Magazine and Sports Illustrated, and in newspapers nationwide. In 1999, his home state of Maine held a Recognition Day for him and he was named honorary chairman of the Jimmy Fund.

Gustafson's many efforts on behalf of the Jimmy Fund since his re-emergence include recording public service announcements for radio and television, visiting patients at Dana-Farber, and appearing at Jimmy Fund events such as the Pan-Massachusetts Challenge, the Boston Marathon® Jimmy Fund Walk, and numerous golf tournaments. He also spread the Jimmy Fund's message of hope across the country by driving a trailer truck with the charity's logo and slogan - "Because it takes more than courage to beat
cancer" - emblazoned on it.

Sadly, Gustafson died of a stroke at age 65 on Jan. 21, 2001. But his memory continues to provide hope to adults and children with cancer, and inspiration to thousands of Jimmy Fund supporters.

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